Last Year was brought on many life changing moments. In early April I hosted my first Pop Up with my Melbournes Game: Division #1 Collection. It was the biggest success of the brand to date, pushing new limits intentionally as was planned (moving up to Div 1).
That was followed by my Those Who Stayed Campaign which introduced the Groceries Collection. Coming off the High of my biggest drop by far the collection did well, my second biggest drop to date but I misforcasted my growth in the following months. One of my biggest mistakes in the business. This means making way more stock then was needed for the time. The biggest High and the Biggest Low directly after eachother.
On Wednesday the collection will be going on sale at a flat 50% off. I'll never be offering such a high discount again. With the passing of this sale an end will come to this chapter of growth.
Thank you for being apart of this era, here's to the next.
Be on at 7pm Wednesday to be apart of Milkbar's biggest sale ever. Join the Email List on the Home Page for Early Access.
- Simon
